Agent Sasco ADD

Line-Up Reggae Sumfest 2011

07/12/2011

Reggae Sumfest 2011 kicks off with the Beach Party on July 17th. On July 21st - 23rd the main events take place.

Vybz Kartel, Mavado, Bounty Killer, Beenie Man and many more will hit the stage. check the FULL LINE-UP HERE!

If you can't make it to Jamaica you have the chance to watch it live at REGGAESUMFEST.tv [PAY PER VIEW]

Official Press Release:

Reggae Sumfest 2011 – Re-Energised, Re-Vitalised, and growing even stronger in its 19th year

Since its inception in 1992, the diversified music festival that is Reggae Sumfest has captivated its audiences by providing a vast array of Reggae, Dancehall and International performance acts. Now in its 19th year, the coveted event has epitomized the concepts of quality and innovation through various creative promotional techniques. The inventive organizers of Reggae Sumfest maintain their reputable status by preserving the authenticity of Reggae and Dancehall music while enhancing the appeal of various international genres. Though dedicated to delivering first-rate performances to all Sumfest patrons, this year, the festival has tailored its marketing strategy to include a younger audience. As a result, the directors of the three day event have incorporated social media sites such as Facebook and Twitter to help foster the development of online interaction. Not only has the employment of these media broadened the scope of supporters but they have also allowed patrons to actively participate in the production of the event.  Additionally, the Reggae Sumfest stage continues to serve as one of the primary platforms for new and upcoming artistes to showcase their talents.

In keeping with the concept of “new”, Reggae Sumfest will broadcast the July festival by way of Live Stream on the Internet as well as mobile phones. The transmission, available solely to audiences outside of Jamaica  was introduced to allow international fans access to the festival performances.  As Reggae Sumfest is renowned for alluring various media and visitors alike, the concept of live streaming strengthens the recruitment of global supporters.


Branded as “The Greatest Reggae Show on Earth”, Reggae Sumfest has attributed its  achievements to  the  relationships that it has developed over the years. According to Marcia McDonnough, Marketing Manager of the event, “The continued success of Reggae Sumfest is a direct result of the combined efforts of our reoccurring sponsors, hotel partners as well as the dedicated local and international press who all, for years, have ceaselessly promoted the Reggae Sumfest brand.” Long standing sponsors such as Red Stripe, Digicel, The Jamaica Tourist Board, Irie FM, CVM TV and Air Jamaica have all fully invested in the esteemed music festival as it indisputably embodies the spirit of the Jamaican people and subsequently their corporate
mission. These factors combined with the loyalty and love of  the patrons makes Sumfest and unbeatable event”