Cedella Marley ADD
Bob Marley Hope Road - Entertainment Experience Coming to Las Vegas
04/17/2024 by Press Release
FiveCurrents and Primary Wave Music will open the door for guests to forget their troubles and dance as Bob Marley Hope Road, a revolutionary entertainment experience, opens later this year at Mandalay Bay Resort and Casino.
“Our family is incredibly proud of this project that honors the life of our father,“ said Cedella and Ziggy Marley. “His legacy lives on through his music and life’s work of empowering and uniting the people. We invite all to be a part of this journey through Bob Marley Hope Road.”
Bob Marley Hope Road invites audiences to enter a world where the heartbeat of one man unites all in celebration. Guests will step into an authentic Jamaican experience as Bob Marley’s life and music unfolds around them in a lyrical tapestry of color and sound. Trench Town comes alive, giant trees blossom and waterfalls rush at their feet as performers dance, sing and interact with the audience, vividly expressing the triumphs, struggles and poetry of the Jamaican people that fueled Bob Marley’s music.
Bob Marley Hope Road will be open for guests to celebrate his life and legacy seven days a week, during the daytime and evenings, with two distinct experiences:
Bob Marley Hope Road by Day
Hope Road by Day will be an illuminating, shared, multi-sensory experience. As audiences wander at their own pace, they will witness Bob’s electric stage presence like never before, interact with vibrant digital and analog installations, and explore mesmerizing musical and visual experiences that bring Bob’s messages of truth, freedom and “one love” to life.
Bob Marley Hope Road by Night
Hope Road by Night is an exciting, intimate show that will envelop guests with live spectacle. As they jam through Bob Marley’s music and influence, an engaging cast, representing the kaleidoscope that is humanity, will captivate audiences with powerful performances. Hope Road by Night will feature striking visuals, sets, and special effects that put showgoers centerstage as they sing, dance, and celebrate Bob Marley’s music and its impact on the world.
Executive producers for the project are Cedella Marley, Ziggy Marley, Scott Givens and Larry Mestel.
“Get ready for a punky reggae party when Bob Marley Hope Road brings people of all ages together,” said Givens, Chief Creative Officer and CEO of FiveCurrents. “Bob’s iconic voice and anthemic lyrics will take audiences on a journey where spectacular visuals and stunning human performances sweep them into the middle of the performance…literally.”
As the pioneer of Reggae music, Bob Marley inspired the masses to get together, free their minds and feel alright. His ability to blend infectious reggae beats with profound and timeless messages of love, peace and unity, has left an indelible mark on the world.
“The Primary Wave team conceived this idea shortly after we partnered with the Marley family in 2018, and we cannot be more thrilled to now see this project and one-of-a-kind experience finally come to life,” said Mestel, founder and CEO of Primary Wave Music. “Bob Marley’s music has inspired and continues to inspire countless generations all over the globe.”
“Bob Marley Hope Road will immerse our guests into the life, music and philosophy of one of the most popular artists in history in a way that’s never before been done,“ said Chuck Bowling, President and COO of Mandalay Bay.
“These are exciting times at Mandalay Bay as we introduce a new wave of world-class amenities and attractions for our guests from around the world.”
Bob Marley Hope Road is a FiveCurrents creation and co-produced by FiveCurrents and Primary Wave Music. Further details and ticket information will be announced in fall of 2024. For updates, please visit HOPEROAD.com
