Ikaya ADD

Video & Single Release: No Violence In Love Campaign spreading its wings

03/31/2017

On February 14, 2017, Film maker Donovan Watkis and Media Personality Debbie Bissoon launched the “No Violence In Love” campaign, a public service call for love and unity along with 21 popular personalities. Since the campaign’s launch, the message has gone viral online with it’s hashtag #noviolenceinlove and has been picked up across the region and diaspora by a number of local and international platforms. The campaign’s main public service announcement video is now in rotation on Television Jamaica (TVJ), PBCJ, Newstalk 93FM, CNN, E!, BET, Flow1 and Flow Sports throughout the Caribbean. The campaign formed part of the themed message at the recently held International Women’s Day Concert at Emancipation Park sponsored by the Ministry of Culture, Gender and Entertainment. The campaign also found a home on the screens in all Place Cinema’s islandwide before all movie selections.

As the message for ‘Love’ remains relevant, the campaign continues, with the release of the official soundtrack and music video on Friday March 31, 2017. The title track for the movement “No Violence In Love’’, features Reggae artist Donald “Iceman” Anderson along with recording artiste Ikaya and will be distributed on all digital platforms with the full “No Violence In Love” EP to be available come on April 30, 2017. The single is available on March 31st [iTunes Link]. Written by Donovan Watkis and Iceman Anderson, the soundtrack was composed by musicians Feluke, Ranoy Gordon, Iceman and Donovan Watkis.

The accompanying music video for the track which is also available today, March 31, 2017 was directed by Debbie Bissoon and Donovan Watkis, videography by GD Films and edited by Apex and features the talents of Yendi Phillips, Denyque, Marquis-Jordan Watkis, Sensi Kimani, Krystal Tomlinson, Kevin Downswell, Kevin from Voicemail and Empress Golding.

Donovan Watkis stated: "The success of the campaign has been largely organic. Every Jamaican saw this initiate as a necessary cry to change the cultural narratives and it has now become their campaign. The soundtrack is something every radio DJ and sound system operator can blast as meaningful entertainment and everybody can purchase or stream online. Physical copies will also be available. The song is catchy and the video is profound."

Debbie Bissoon added, "This campaign is a true testament that we are indeed stronger together. We are grateful for the overwhelming support. Together we've started to shift the consciousness of how we love each other and through this new video and song, our hope is that the message of LOVE will continue to resonate for a violence free Jamaica."

Plans to continue the next leg of the campaign are already underway with school visits and concerts.

WATCH THE VIDEO HERE: