Neville Garrick ADD
Reggae By The Numbers - All You Need To Know
BOOK
Release date: 05/01/2024
"Reggae By The Numbers: All You Need To Know" by Donovan Watkis is a comprehensive exploration of the reggae music genre's commercial journey, tracing its evolution since 1973 to its current status. If you want to know how record labels hit the weekly Billboard charts, you can use the same tools they use.
Reggae music has more festivals than Hip Hop another top genres globally, learn how to conquer the touring circuit and build a global fanbase through vivid anecdotes and insights from industry insiders.
Watkis delves into the genre's historical context, pivotal moments, and the rise of iconic figures like Bob Marley. From legal battles to technological advancements, the book navigates the intricate landscape of reggae's relationship with mainstream culture and its global impact. With a blend of storytelling and analysis, "Reggae By The Numbers" offers readers a captivating and enlightening journey through the heartbeat of reggae music.
The four-time author said, “I learned a lot while putting this volume together from people who played a major role in reggae’s development like Chris Blackwell, Inner Circle, Miss Pat of VP Records, Shaggy, and many more people.” Adding, “and the body of research into court cases that set precedence for future copyright claims was fascinating to me.”
Widely regarded as the first person bring accurate numbers the reggae conversation, International superstar Shaggy says Watkis is the person to consult about "Anything you want to know about music analytics.” Adding, “I've never met anyone more enthusiastic about the business side of music, technology, and sales than this guy. He is one of our own from Jamaica, one of the most knowledgeable people. Ask him anything about streaming. That's Jr Watkis!" Shaggy said.
Watkis founded World Music Views® (worldmusicviews.com) in April 2018 as a music news magazine website and television chart show on Entertainment Report in TVJ, a first of its kind to cover how music is being consumed in Jamaica, The USA, Canada, and the U.K., as well as other parts of the world. His other career achievements include producing a Bank Of Jamaica Reggae inflation Targeting campaigns and developing the marketing campaigns several record label projects including Warner Records.
