UB40 feat. Ali Campbell ADD

UB40 Launches Red Red Wine

11/20/2016

In 1983 British reggae band UB40 topped the UK charts with a cover of Neil Diamond’s Red Red Wine.

This week UB40's Ali, Astro and Mickey (who tour separately from the rest of the group) released their own brand of... red wine!

According to the website of brand partner Eminent Life: "This limited edition cuvée of Red Red Wine was created through the partnership between Eminent Life and UB40 featuring Ali, Astro and Mickey, founding members of Britain‘s biggest reggae band who sold over 70 million records as they took their smooth yet rootsy musical blend to all corners of the globe. Produced from a subtle blend of two grape varieties, Merlot and Cabernet Franc, this cuvée represents a perfect expression of the two varieties used in Bordeaux.”

It's a genius move in a world where, increasingly, people are willing to pay for transient experiences over recorded music. Especially from artists who did not receive adequate royalties for their work back when records were actually selling…

Simply place close to yourself, uncork and enjoy with some fine cheese... although you might want to check if there’s a rat in your kitchen first!